Eternal Roop

I opened the Green Lane branch during April 1994. I felt there was a niche for this kind of business for our Asian ladies who felt uncomfortable to go to a unisex salon and that I would be successful if I provided a service for ladies only. I am proud to say that i was one of the very first Asian woman to take this step and start my business in Small Heath. It was very new to all our Asian women and they were a bit reluctant to come in the beginning. At that time there were a lot of white people who lived in Small Heath and surrounding areas so majority of my clientele were white ladies who became my regulars. At the end of the first year, I had a clientele of Asian and white women and it was getting better by the day.

After the first year, I was awarded with £2,000/- from the government scheme in 1995 for running the business successfully for a whole year. I was also called on television for an interview regarding the success of my business and my interview was played on TV regularly for a few months. Over the next few years, my business grew better and better. I had good staff, a very good clientele and was very comfortable. But I had people coming for jobs all the time so I decided to open another branch which is successfully operative for the last 12 years. We have a brilliant clientele and staff in our second branch as well and this branch has proved to be even better than our first. We had an extension done and refurbished the Alum Rock Branch last year. We have a very friendly and homely atmosphere. Please come and experience it yourself!